Generative Engine Optimization Services
Content optimization, structured data and AI citation tracking to help your business become a clearer, more useful source for AI search. Agree the priorities and scope on a free strategy call.
What Is Generative Engine Optimization?
GEO is the evolution of SEO for the AI era. While traditional SEO gets you ranked in search results, generative engine optimization aims to make your brand a useful source for AI answers when AI assistants respond to user queries.
Traditional SEO
• Optimizes for search engine rankings
• Focuses on keywords and backlinks
• Goal: Appear in top 10 results
• Users click through to your site
• Measured by rankings and traffic
Generative Engine Optimization
• Optimizes for AI citations and recommendations
• Focuses on authority, structure, and E-E-A-T
• Goal: Be the source AI cites as the answer
• AI mentions your brand directly to users
• Measured by AI mentions and referral quality
Our GEO Process
A workflow combining visibility research, content improvements, structured data and ongoing monitoring.
AI Visibility Audit
We analyze how AI platforms currently perceive and cite your brand, identifying gaps and opportunities.
Content Optimization
Restructure content with clear definitions, statistics, and authoritative statements AI systems prefer to cite.
Schema & Structure
Implement comprehensive structured data that helps AI understand and attribute your content correctly.
Authority Building
Build E-E-A-T signals through citations, backlinks, and expert credentials AI systems trust.
Monitor & Optimize
Track AI citations across platforms and continuously refine strategies based on performance data.
THE ENGAGEMENT
What the GEO work includes
Strategy, content, structured data and ongoing tracking—the core services in our GEO plans. Page allowances, platform coverage and review frequency depend on your package.
AI visibility review & strategy
Review where your brand appears in AI answers and identify gaps in your content and visibility.
Content optimization
Improve selected pages with clear definitions, useful answers and evidence your business can support.
Structured data
Implement schema that accurately describes your business and page content.
Citation tracking
Monitor AI citations at the frequency and across the platforms included in your selected plan.
A PROPOSED STARTING POINT
Your first month
We can discuss this sequence on your free strategy call. The schedule and scope are agreed for your project; this is not a fixed delivery deadline or a promise of citations within 30 days.
Agree the focus
Discuss your audience, business goals and priority services. Select the questions and pages relevant to those goals.
Establish a baseline
Review current AI visibility alongside content and structured data. Record starting observations before changes.
Prioritize improvements
Plan content and schema work within the selected package. Use verified business information rather than unsupported claims.
Review & plan ahead
Review completed work and available observations, then prioritize the next improvements.
PROGRESS, NOT PROMISES
How to read GEO progress
Citation tracking is included in our plans. Visits and enquiries provide additional context when analytics access and reliable tracking are available.
- AI mentions & citations
- A brand mention and a link to your website are different observations. Compare the agreed questions and platforms, recording the date and cited page. AI answers can vary between checks.
- AI-referred visits
- Analytics can show visits attributed to AI platforms when a referrer is available. These are not the same as citations, and unattributed visits should not automatically be counted as AI traffic.
- Enquiries & bookings
- Contact submissions and confirmed bookings are business outcomes, not visibility scores. Attribute them to AI only where there is supporting tracking or customer information.
- Work completed & next priorities
- Review content and schema changes alongside observations. Monitoring frequency follows your plan; improvement in AI answers is not guaranteed.
Explore our marketing work
Our case studies cover wider digital marketing projects. They are not a guarantee of GEO performance for your business.
View Case StudiesGEO Pricing Plans
Invest in AI visibility with transparent, results-driven pricing.
GEO Starter
For businesses beginning their AI visibility journey
- AI Visibility Audit & Strategy
- 10 pages content optimization
- Basic schema implementation
- Monthly AI citation tracking
- 2 platforms monitored (ChatGPT, Google AI)
- Quarterly strategy reviews
GEO Professional
Comprehensive GEO for growing brands
Frequently Asked Questions About GEO
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the practice of optimizing your content to appear in AI-generated responses from platforms like ChatGPT, Google AI Overviews, Perplexity, and Claude. Unlike traditional SEO which targets search rankings, GEO focuses on getting your brand cited as a trusted source in AI answers.
How is GEO different from traditional SEO?
Traditional SEO optimizes for search engine rankings and click-through rates. GEO optimizes for AI citation and recommendation. This includes structured data optimization, E-E-A-T enhancement, authoritative content creation, and ensuring your information is in formats AI systems can easily parse and cite.
Which AI platforms does GEO target?
Platform coverage depends on your plan. GEO Starter lists ChatGPT and Google AI monitoring; broader plans include additional platforms. Agree the monitored platforms for your project before starting.
How long does it take to see GEO results?
There is no guaranteed timeline for AI mentions, citations or enquiries. Progress depends on your content, authority, competition and the platforms themselves. Citation tracking and strategy reviews follow the frequency in your selected plan.
GEO Resource Library
Deep-dive guides for every major AI platform. Master the fundamentals, then specialize.
Platform Comparison
Each AI platform has unique characteristics. Optimize your strategy for each.
| Factor | ChatGPT | Google AI | Perplexity |
|---|---|---|---|
| Data Source | Training data + browsing | Live Google index | Real-time web search |
| Citation Style | Implicit mentions | Source cards | Numbered citations |
| Key Factor | Entity recognition | SEO + schema | Source authority |
| Best Content | Expert guides | Lists & tables | Factual content |
| Best For | Brand awareness | Search traffic | Research audiences |