E-learning Platform PPC Success
How multi-platform PPC with course-specific landing pages and retargeting delivered 200% increase in course enrollments and improved student retention
The Challenge
Our e-learning platform client faced significant challenges in the competitive online education market:
- High Competition: Competing against established platforms like Coursera and Udemy
- Course Promotion: Difficulty promoting individual courses effectively
- Student Acquisition Costs: Rising costs per acquisition across all channels
- Low Completion Rates: Students enrolling but not completing courses
Initial Performance Metrics
Our Strategic Solution
We implemented a multi-platform PPC strategy with course-specific landing pages and advanced retargeting
Course-Specific Campaigns
Created individual campaigns for each course category with tailored messaging and landing pages.
Multi-Platform Strategy
Leveraged Google Ads, Facebook Ads, and LinkedIn Ads to reach learners across different platforms.
Advanced Retargeting
Implemented sophisticated retargeting sequences based on course viewing behavior and engagement levels.
Learner Persona Targeting
Developed detailed learner personas and targeted specific demographics, interests, and career goals.
Video Ad Campaigns
Created engaging video ads showcasing course previews and student success stories across platforms.
Success Story Promotion
Highlighted student achievements and career advancement stories to build credibility and motivation.
Exceptional Results
Our strategic approach delivered remarkable improvements in enrollment and student engagement
5-Month Performance Comparison
Before Our Campaign
After Our Campaign
Campaign Timeline
5-month e-learning growth transformation
Month 1-2: Platform Setup
Multi-platform campaign setup and course-specific landing page creation
Month 3-4: Optimization
Retargeting implementation and learner persona refinement
Month 5: Scale & Results
Campaign scaling and achievement of target enrollment metrics
Ready to Scale Your E-learning Platform?
Let us help you achieve similar enrollment growth with our proven education marketing strategies