B2B Software Company PPC Success
How account-based PPC strategy with LinkedIn and Google Ads integration delivered 150% increase in qualified leads with 50% shorter sales cycle
The Challenge
Our B2B software client faced significant challenges in their digital marketing efforts:
- Long Sales Cycles: Average 8-month sales cycle was hindering revenue growth
- High Competition: Competing against established players with larger budgets
- Lead Quality Issues: High volume but low-quality leads wasting sales team time
- Platform Fragmentation: Disconnected campaigns across multiple platforms
Initial Performance Metrics
Our Strategic Solution
We implemented a comprehensive account-based PPC strategy with LinkedIn and Google Ads integration
Account-Based Targeting
Identified and targeted specific high-value accounts using LinkedIn's advanced targeting capabilities and Google's custom audiences.
Platform Integration
Seamlessly integrated LinkedIn Ads with Google Ads for comprehensive reach across the entire buyer journey.
Personalized Messaging
Created highly personalized ad copy and landing pages tailored to specific industries and company sizes.
Lead Scoring
Implemented advanced lead scoring to prioritize high-quality prospects and optimize sales team efficiency.
Retargeting Campaigns
Developed sophisticated retargeting sequences to nurture prospects through the extended B2B sales cycle.
Performance Tracking
Implemented comprehensive tracking and attribution modeling to measure true ROI across all touchpoints.
Remarkable Results
Our strategic approach delivered exceptional improvements across all key metrics
6-Month Performance Comparison
Before Our Campaign
After Our Campaign
Campaign Timeline
6-month transformation journey
Month 1-2: Strategy & Setup
Account research, audience development, and campaign structure creation
Month 3-4: Optimization
A/B testing ad creatives, refining targeting, and improving landing pages
Month 5-6: Scale & Results
Scaling successful campaigns and achieving target performance metrics
Ready to Transform Your B2B Lead Generation?
Let us help you achieve similar results with our proven PPC strategies