Automotive Dealership PPC Success
How dynamic PPC campaigns with inventory feeds and location targeting delivered 170% increase in test drives and improved vehicle sales
The Challenge
Our automotive dealership client faced significant challenges in the competitive car sales market:
- Inventory-Based Advertising: Need to promote specific vehicles in real-time inventory
- Local Market Competition: Competing against multiple dealerships in the same area
- Seasonal Fluctuations: Managing varying demand throughout the year
- Lead Quality Issues: Attracting serious buyers rather than casual browsers
Initial Performance Metrics
Our Strategic Solution
We implemented dynamic PPC campaigns with inventory feeds and precise location targeting
Dynamic Inventory Feeds
Connected real-time inventory feeds to automatically promote available vehicles with current pricing and specifications.
Geo-Targeted Campaigns
Implemented precise location targeting to reach potential customers within the dealership's service area.
Vehicle-Specific Ads
Created individual ad campaigns for different vehicle types, brands, and price ranges to match buyer intent.
Test Drive Scheduling
Streamlined the test drive booking process with online scheduling and automated confirmation systems.
Financing Promotion
Highlighted special financing offers, incentives, and trade-in opportunities to attract qualified buyers.
Service Integration
Cross-promoted service department offerings to existing customers and new vehicle buyers.
Outstanding Results
Our dynamic approach delivered significant improvements in test drives and vehicle sales
7-Month Performance Comparison
Before Our Campaign
After Our Campaign
Campaign Timeline
7-month automotive sales transformation
Month 1-2: Inventory Integration
Dynamic inventory feed setup and vehicle-specific campaign creation
Month 3-5: Targeting Optimization
Location targeting refinement and test drive booking optimization
Month 6-7: Scale & Results
Campaign scaling and achievement of target sales metrics
Ready to Drive More Sales for Your Dealership?
Let us help you achieve similar results with our proven automotive PPC strategies